It’s not necessarily easy to live exactly the life you want for yourself. We all have to pay the bills, right? But what if you could live by your inner, life manifesto?
The founders of Holstee sustainable lifestyle products have based their entire business upon theirs. Brothers Mike and Dave Radparvar began their company with the dream of an environmentally ethical lifestyle. Soon after, they decided to write a manifesto – a ‘call to action to live a life full of intention, creativity and passion’ – to back up their company, which went viral across the web (in different languages), T-shirts and posters.
Most importantly, this life-purpose statement has inspired people worldwide to live fulfilling lives – okay, and probably purchase the products (even world-acclaimed Alchemist author Paulo Coelho ‘Likes’ Holstee on Facebook). Meanwhile, the brothers reportedly still use their manifesto for guiding product decisions.
Manifestos are ‘powerful tools’ for steering life and business choices, according to Fast Company executive editor Noah Robischon. And if Holstee’s written statement isn’t enough to convince you, check out the inspiring film version here. I think a manifesto is worth a try. How about you?